About Niv

I built this from scratch.
That's exactly how I'll
treat your account.

No agency safety net. No inherited accounts. Every result I've ever delivered came from figuring it out from first principles. That's still how I work.

The story

I started as a freelancer in India with no financial backing and no fallback. Just a laptop, a willingness to learn, and clients who were kind enough to give me a chance.

One of those clients believed in my work enough to sponsor my move to Canada. Not because I had an impressive CV, but because the work itself showed them what I could do.

That moment shaped everything about how I operate. It taught me that trust is earned through results, not promises. And it set a standard I've held myself to ever since.

Since arriving in Canada, I've managed 650+ campaigns across Google, Meta, TikTok, Reddit, DV360, and SA360. I've scaled brands 7x in under 18 months, managed 7-figure budgets, and spoken at DigiMarCon and Ads Summit on AI-driven growth and paid search strategy.

Today I'm based in Toronto. This portfolio is where I document the thinking, the frameworks, and the results behind a decade of doing this work.

How I think.

01

I diagnose before I prescribe.

I don't touch an account until I understand why it's underperforming. Most problems in paid media are structural: bidding logic, attribution gaps, audience architecture. Creative and budget changes won't fix a broken foundation.

02

A hard truth early beats a comfortable answer late.

If your account has a fundamental problem, I'll tell you immediately. Not after six months of optimisation work. You hired me for results, not reassurance.

03

The boring work is what actually scales.

Feed quality. Bidding logic. Conversion tracking. Audience architecture. This is the work most people skip because it's not exciting. It's also what separates accounts that compound from accounts that plateau.

04

I'd rather turn away work than do it badly.

I work with a small number of clients because I want to be fully accountable for every account. If your problem isn't one I can genuinely solve, I'll tell you before we start.

⚡ What's next

I'm building the tools of the future.

I'm training an AI on my own marketing frameworks, the same diagnostic logic I use across every client account, packaged into a system that works at speed.

I'm also exploring ChatGPT product visibility for eCommerce brands. As AI reshapes how people discover and buy products online, the brands with structured, optimised data will win.

Early clients in my practice are part of this process. You get access before anyone else does.

Talk to me about this →
🧠
AI trained on Niv's frameworks Diagnostic logic built from 650+ real campaigns
🛍️
ChatGPT product visibility Getting eCommerce brands found in AI-driven search
🔬
Early access for current clients New tools tested in real accounts, not demos
📍
DigiMarCon speaker Featured on AI-driven growth & paid search
10+ Years in paid media
650+ Campaigns managed
7-fig Budgets managed
3 Speaker stages

Speaking & Teaching

On stages and in classrooms.

🎤

DigiMarCon

Featured Speaker

Spoke on AI-driven growth and paid search strategy, covering how performance marketers can use AI not as a shortcut, but as infrastructure.

🎤

Ads Summit 2026

Speaker

Invited to speak at one of the industry's leading paid media events. Topic: building acquisition systems that scale without breaking.

🎓

University of Toronto

GA4 Workshop Host

Led a hands-on GA4 workshop covering measurement strategy, event tracking, and how to make attribution decisions you can actually trust.

Got a problem?
Let's talk about it.

No pitch decks, no packages, no pressure. Just tell me what's not working.

Send me a message →