I help DTC brands and agencies fix the paid media problems that burning budget can't solve - strategy, structure, attribution, and the stuff your current setup is quietly getting wrong.
Tell me what's not working →Selected results
"We're spending more but ROAS keeps dropping."
You've scaled budget but not the strategy behind it. More spend on a broken foundation just burns faster.
01"We don't really trust our attribution data."
If you can't trust what's converting, you can't make confident budget decisions. You're flying blind.
02"Our agency sends reports but nothing actually changes."
Dashboards aren't strategy. You need someone who owns the outcome, not just the account.
036+ years. 7-figure budgets. Brands from Canada's largest financial institution to global DTC wellness companies.
I've been inside the Google ecosystem as a strategist, run performance programmes for agencies, and led acquisition for enterprise brands - which means I know what good looks like, and I can spot exactly where yours is leaking.
I don't take on many clients at once. When I work with someone, I'm actually in it.
See what I've done →ROAS in 6 months. Rebuilt bidding architecture, overhauled audience segmentation using first-party signals, and redesigned creative rotation. CAC dropped 23%. Channel volume scaled 4×.
Revenue recovered through remarketing. Competitor-informed retargeting across 50K+ lapsed prospects. Qualified leads up 65%. Cost per lead cut by 40%.
PMax profit margins from 10% in 6 weeks. Value-based bidding + GMC feed optimisation across 1,000+ SKUs. GMV up 14%. CLV up 15%. Conversions up 17%.
No pitch. No packages. Just tell me what's going on - I read every submission personally.
I work with a focused number of people at a time. Fill this in honestly and I'll come back to you within 48 hours if there's a way I can help.
"Got it - Niv will read this personally and be in touch if there's a way to help. Usually within 48 hours."